Thursday 11 August 2016

Seven (7) Ways Businesses Spend Money Before Making Real Profits

Photo Credit: ShutterStock

Understanding the Income Statement is important if you are a manufacturer, wholesaler, retailer, or if you are engaged in any business that makes, buy, or sells goods to earn income. But even though most business owners tend to entirely leave the aspect of financial accounting to professional accountants, there’s a valuable knowledge found on the Income Statement that can help businesses to learn, compare, improve, and control cash flow on all stages of the overall organizational operations. 

In this post, I have presented this to appear as simple as it can be, because the subject of financial accounting is something a lot of folks are not very familiar or keen with. So, if you’re one of those I just described, the following are some of the items you’ll find, if you take a look at the Income Statement of any company: (1) Sales Revenues (2) Cost of Sales (3) Gross Profit (4) Other Operating Income (5) General and Administrative Expenses (6) Distribution Costs (7) Depreciation (8) Interest Expense (9) Taxation (10) Retained Profit  

Here’s how a typical Income Statement looks like in presentation.
The items highlighted are what we’ll be looking at in this post. These are yearly expenses that businesses take on, going from year to year, while still remaining well-focused, and maintaining a profitable status. The Sales Revenue is the most important item on the Income Statement. It is a measure of the sum total of cash flow into the business as a result of sales of products and/or services, during a specific period of time

Cost of Goods Sold 
Cost of Goods Sold Cost of Goods Sold (COGS) are the direct costs attributable to the production of the goods sold by a company. It is usually the largest expenses on the Income Statement of a company selling products or goods.
The Cost of Goods Sold is calculated as the accumulated total of all costs used to create a product or service, which has been sold. This amount includes the cost of the materials used in creating the goods along with the direct labour cost, and overheads, used to produce the goods. In a retail or wholesale business, the Cost of Goods Sold is likely to be the merchandise that was bought from a manufacturer. In the Income Statement presentation, the Cost of Goods Sold is usually subtracted from the Sales Revenue (Turnover) to arrive at the Gross Margin of a business. 

Cost of generating Other Operating Income

As a company, it is possible to indulge also in other forms of businesses that are not directly related to the main line of business activity that the company is established for.
So, in addition to the Sales Revenue (Turnover) from selling products and/or services, businesses may realize income from other sources, and by so doing are able to earn extra income. These activities are usually classified under the non-operating items section, as it is not tied directly to the regular organization operation. For example, a business may have earnings from investments in one or more marketable securities, or having shares of other companies. In other instances, a company can decide to buy and hold property in the form of real estate. However, in the income statement, the income from these investments goes on a separate line and isn’t commingled with Sales Revenue. 

General and Administrative Expenses 

These are the costs that are required to keep the business running efficiently. In the company’s Income Statement, these expenses generally appear under operating expenses. It encompasses a variety of expenses associated with performing the daily operations in a company. 

General and Administrative Expenses pertain only to operational expenses, and does not include expenses that can be directly related to the production of any goods or services. To be more specific, the following are typical examples of costs classified under the General and Administrative Expenses of a company: 
  •  Rent 
  •  Utilities 
  •  Managerial/Staff salaries 
  •  Legal 
  •  Insurance 
  •  Other professional expenses (research & development)  


Distribution Cost 

After goods are produced, they are usually moved from the store house of the manufacturers and transported to the marketplace where it exchange hands with users for cash in return. In most cases, these goods are shipped long distances across the ocean to get into the hands of people who need it. 

The distribution cost is therefore the total amount of cost or expenses incurred in moving goods and/or services from the point of production to the point of consumption. It is also referred to as the distribution expense. But for businesses offering digital services, the leverage of the internet helps to cut down any cost of transport across the world, assuming that there is a reliable computer and internet connection to meet the customer’s needs.

 Interest Expense 

Interest Expense are non-operating expenses shown on the Income Statement. It represents the total amount of interest payable on any type of borrowings which include bonds, loans, convertible debt or lines of credit. It is basically calculated as the interest rate multiplied by the outstanding principal amount of the debt. 

 A major advantage that companies will always have over the ordinary person, is the fact that the former can confidently obtain money to run part of their operation by borrowing, and the resulting interest expense payable on the money, even if it runs into tens of thousands of Dollars, are tax-deductible, going by the accounting principles of preparing the Income Statement. 

The Interest Expense on the Income Statement represents only the interest accrued during the period covered by the financial statements, and not the amount of interest that was paid over the period in consideration.

Taxation 

Taxation is a means by which governments in every country finance their expenditures by imposing monetary charges on citizens and corporate entities. To be able to get specific information, check the details of the tax laws and corporate laws of any country. 

All businesses must file a return annually, and will therefore proceed and start transferring the money to their country’s government. Not paying the complete amount of tax to the government is a capital offence in the court of law.

Proposed Dividend 
Dividends are one of the legal rights of a shareholder of any corporate company. And prompt payment of dividends by companies turn their shareholders into happy and loyal customers. It is a way in which a company shares its profit to its shareholders. Each shareholder gets an amount depending upon the number of shares they has. 

In the Income Statement, the amount of money remaining after the dividend have been paid out to the shareholders, is then transferred to the general reserve. A simple typical example of an income statement of a certain company XYZ, in dollars, is presented in the table below, for the year ending 31st December, 2011: 
Taking a closer look at the income statement you can notice how all these seven (7) categories of expenses are subtracted accordingly from the top, directly from the Sales Revenue (Turnover). This is done according to the laws of financial accounting. This important feature continues to differentiate the worker from the employers of registered companies. Because the income taxes are first deducted before the former gets his/her paycheck, while the government tax only a certain portion of the latter’s Revenue (referred to as taxable income); after the sum of all business expenses have been deducted. 

Let’s take a quick look again at those seven (7) expenses: (1) Cost of Sales; (2) Cost of generating other Operating Income; (3) General and Administrative Expenses; (4) Distribution Cost; (5) Interest Expenses; (6) Interest Expenses; (7) Dividend paid 

The reason entrepreneurs love being entrepreneurs, is because they are willing to make these seven (7) categories of spending before making real profit. The corporate law and even the tax laws are on their side. Companies are legally allowed to keep the total amount of money needed for next year’s expenses. That simply means that they’re only taxed after spending, unlike an individual who is taxed before he/she will spend.

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7 Things the Knowledge of Financial Education Will Teach 

Monday 27 June 2016

5 Ways to Position Your Product/Service Above the Competition in the MarketPlace for Success

photo credit: shutterstock

Ever wondered the real meaning of SUCCESS? Or the fact that a company becomes more successful than its competitors in the marketplace.


In the world of business, wealth is measured in terms of real success. The revenue from sales and the corresponding expenditures are key metrics to watch out for. Numbers are like words, put them together, and they tell the story of the business, based on facts.

There's no doubt, competition in the marketplace has become stronger as the markets keep getting crowded with several products competing for customers' attention. In this post, I'll walk you through 5 ways to position your product or service to be able to rise above the competition.

Related Post: How To Start A Business Project and Successfully Track Your Way To The Top


BECOME A BRAND

In the minds of customers, branding adds value to your company or product through the combination of name, image, logo, colours, and packaging.

Branded products usually outperform other products that solve similar needs in the market. The act of branding is an important way of creating a differentiated tangible product or service.
Becoming a brand simply means differentiating yourself from other businesses.

Brands make the decision to "purchase" much easier.
Brands foster loyalty and repeat businesses.
A brand is certainly the best defense to commoditization. So try to build a brand, and not just a business.

DO MORE: ENSURE TO GO A STEP FURTHER

The marketplace is filled with products, sitting on a shelf and competing for customers' attention against a whole shelf of other competing products. Companies who become more successful were simply able to position their products against the growing competition in the market.

Increasing your market share becomes paramount if you really want to generate more sales revenue. That is why successful businesses are using several possible growth-hacking moves to strategically create a new customer. They call it "creative marketing strategy."

Let's take a look at few examples:

(1) Auto-responder giant, Aweber, still offer a 30-days free trial, for any new customer. This simple strategy has grown their number of active customers over the years.
(2) Dropbox used its "smart referral program" to successfully growth-hack their business.
(3) Some businesses offer discounts from time to time, to gain more customers.
(4) Many great authors have often given out hundreds of free copies of their work, in
exchange for a review. And this often trigger more sales on the long run.

Related Post: 5 Reasons Why Your Business Have Not Reached Its Break-Even Point 



COMPETITIVE PRICING STRUCTURE

Businesses offering products of different prices and sizes, are more able to attract both high, middle, and low income earning customers.

Indomie, the biggest noddle makers in Nigeria, is leading the competition in the local market, offering over 8 different product brands of different sizes and prices.

Mobile phone manufacturers have also been using same competitive pricing structure to match all levels of income earners, and in turn sell millions of phones across several countries.

The idea of having different price ranges for your products can position your business on the path to survival in the face of competition.

OFFER GUARANTEE/MONEY-BACK RETURN POLICY

This feature have been used by many manufacturing companies for several years to significantly boost their sales volume.

Customers quickly jump into the band-wagon once they become aware of the guarantee that comes with purchasing and using the product. Most companies offer a year warranty for portable products, and more years for heavy equipment.



Businesses who are bold enough to offer money-back return policy have found a way into the heart of customers.

However, offering these features is a true test of the integrity of any business. Failure to be able to live up to these promises will have negative impact on the business.

UNIQUE VALUE PROPOSITION (UVP)

Recently, a lot has been said about the unique value proposition. Meanwhile a great number of business owners have not heard about it. Many others are faced with the challenges of being able to create a perfect unique value proposition, geared towards success.

The UVP is the anchor of your business brand. It is a simple, clear, compelling message that states why your product is different, and worth a customer's attention.

The UVP defines more of the benefits of the product to the customer, other than just mere product features. Simply find a way to tell customers what they stand to benefit from purchasing your product. This is the essence of having a unique value proposition.


"Abundance," in the marketplace has driven the competition over the rooftop. For almost every human need, there are several products and services competing for customers attention. "The smartest thing to do, for business owners yearning for success, is to strategically differentiate their business, product, or services to rise above the market competition."

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7 Things the Knowledge of Financial Education Will Teach You

How You Can Write A Standard Business Plan By Yourself With The Aid Of A Lean Canvas 

5 Ways to Maximize Profit in Any Business Venture

Photo credit: Shutter Stock

It's one thing to want to embark on a business venture with prospects of profit-making at the end. It is another thing to eventually start up, then successfully track your way to the top.

For most small businesses, the way to the top invariably come with challenges of failures and restarts, hurdles to clear, and problems to be avoided. At the top, well above the break-even point; a significant part remaining from the total revenue will be withdrawn in cash, as the real profit.This is the earnest expectation of every businesses people set up.

But unfortunately, according to proven statistics, the rate of failures in new businesses after a specified period of time is so disturbing. However, there are systematic ways to follow, just like a professional, and by using these you will be able to maximize profit in any of your business venture.

PROPER CASH FLOW MANAGEMENT

Cash, when it comes to financial management of a growing business, is ultimately King. Cash is the lifeblood of a business-that oxygen that sustains combustion.

Cash flow is basically the movement of funds in and out of your business system. Business owners who lack basic accounting skills may end up facing more of cash flow problems. Successful business people already understand that accounting is the language of business.


At any given time: the exact amount of money that has been generated versus the cash that has flowed out in settling operational cost; tells the financial integrity of that business. If more cash has flowed out as against the incoming revenue, then it is lacking sound integrity. 

The only way to maximize profit is to try to minimize cost on all possible fronts. The result of minimizing cost results in the reduction of the amount of capital flowing out to cover expenses.

EFFECTIVE MARKETING CAMPAIGNS

Marketing is a process by which a business introduces a product/service into the market, promoting it to potential customers. You need to let others out there know that you are there, and willing to provide a service to them.

An effective marketing plan will likely boost the successful viability of your business. Without marketing, your business may offer the best product or service in town, but the majority of your potential customers out
there know nothing about you. For a business to succeed, the product or service it provides must be known to potential customers.

Related Post: 5 Reasons Why Your Business have Not Reached Its Break-even Point

It's a smart move to consult with a good marketing expert, and brainstorm on the best marketing options to follow. Thanks to technology: the long tail of communication opportunities have grown, consisting of  many new and different channels that can now be used to reach an audience.

STRATEGIC OPERATIONAL PLANNING

I was inspired to come up with this blog post after meeting a CEO of a startup
industrial cleaning company who failed to take any profit at the end of a particular cleaning project he executed.

Firstly, the cash flow statement at the end was greatly stretched beyond the initial cash flow statement forecast and budget estimation in the business plan document. 



Secondly, the team of workers put together as labour force never really used any operational manual in carrying out the cleaning task at hand. The team were never briefed or informed about work description,
and detailed scope of work required. There was little or no supervision of workers on site. The work was done out of order, and most end-task not professionally completed.

The end result was a monumental failure! Though fortunately the job was completed after additional two weeks, after burning all the remaining cash realized from the project.

An operational plan doesn't need to be rigid to be effective, but it must provide enough strategies and directions to keep the team on the right track to maximize profit at the end.

CREATIVE, INTELLIGENT, and FLEXIBLE BUSINESS LEADERSHIPA mentality of profit maximization is something successful business leaders have inside them. Profit maximization is the ability for a company to achieve maximum profit from sales of products or services, at low operating expenses.

Almost all producers are creative people. Consumers don't need to be creative to survive. Intelligent business leaders focus on how to improve and expand the business horizon. In order to generate more riches, flexible leaders become masters in recognizing people's needs and desires, and finding ways to satisfy these potential customers.

As a business leader, if you are flat, and have no energy, it flows to your staff, to your customers, and to your profit. 



MORE SALES, LARGE MARKET SHARE, LOYAL CUSTOMERS

Sales ultimately equals income. Interestingly, more sales would lead to more income.

Every business no doubt needs paying customers. The amount of money to be realized is directly proportional to the number of products/services sold.

In order to gain a large market share, you simply have to get your product out for thousands, if not even millions of people to see. Loyal customers will translate to repeat customers, and help boast sales.

It is the failure to find and build a significant path to customers that is among the top reasons most startups and existing businesses fail.

Profit maximization involves strategic and systematic approaches geared towards ensuring that a business makes profit at the end. It is important to do the right thing- the things that will ensure that cash flow movement can be controlled throughout the life of the business.

Accountants, book-keepers, bankers, marketers, managers, CEOs, and sales
people; must effectively play their professional roles for a business to be able
to maximize profit.

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Wednesday 24 February 2016

5 Reasons Why Your Business Have Not Reached Its Break-Even Point


There are two kinds of direction of cashflow patterns. To get a business off the ground (at startup or expansion), money must flow in the outward direction to cover startup costs and other expenses. If you can build a successful business, you will always have a lot of money.


Related Post: How To Start A Business Project And Successfully Track Your Way To The Top

However, no matter the cost of startup, whether hundreds of dollars or tens of thousands of dollars, businesses risk total failure if they cannot get to the break-even point and beyond. Let’s look at 5 reasons.

(1)Your product is probably not satisfying the needs in the society


At break-even point, the amount of revenue realized at that point in time should just be enough to cover the initial startup cost. Sales ultimately equal to income. If you do not build the right thing- the thing customers want and will pay for- as soon as possible- you may likely fail.

Also, the manner, pattern, and structure which your team adopts in carrying out business activities could be directly responsible for a slow rate of sales.

(2)Lack of a creative pattern of sales and marketing

 Without a competitive pricing structure to be able to attract both high, middle, and low income earners, your business could be missing out on a large available market share. And not having good-enough, creative, and flexible marketing activities to reach a larger audience could be responsible for your low sales volume. Marketing is what draws a customer to your business.

(3)Are you a true Entrepreneur?


An Entrepreneur sees an opportunity, puts together a team, and builds a business that profits from the opportunity. The hardest part about moving forward is making sure you don’t ever look back. To remain focused means to stick with your priorities and goals; focusing on the message, and not on the background noise; and executing the desired course of action.

As a leader, if you are flat and have no energy, it flows to your staff, to your customers, and eventually to your profit.

Related Post: 7 Things the Knowledge of Financial Education Will Teach You

(4)Low Business Efficiency
The efficiency of a business system can be determined by being able to correctly measure the following:
  • Total cash flowing in
  • Total cash flowing out
  • Number of man power
  • Actual number of customers
A mathematical computation of these parameters and comparison can be used to arrive at the efficiency of the business. A low efficiency is a clear indication that your business is far from reaching the break-even point.

(5)Lack of working capital

Lack of enough working capital, to be able to carry on with the business day-to-day operations, can hinder the overall anticipated progress. At each level of growth, the CEO must start planning the systems needed to support the next level of growth.



It is the intention of every business owner to get to the break-even point, and of course beyond. Although, statistics have it that 95% of new businesses in America fail after the first 5 years, if you learn to build a successful business, you will have developed a profession that few people ever achieve.