Monday 27 June 2016

5 Ways to Maximize Profit in Any Business Venture

Photo credit: Shutter Stock

It's one thing to want to embark on a business venture with prospects of profit-making at the end. It is another thing to eventually start up, then successfully track your way to the top.

For most small businesses, the way to the top invariably come with challenges of failures and restarts, hurdles to clear, and problems to be avoided. At the top, well above the break-even point; a significant part remaining from the total revenue will be withdrawn in cash, as the real profit.This is the earnest expectation of every businesses people set up.

But unfortunately, according to proven statistics, the rate of failures in new businesses after a specified period of time is so disturbing. However, there are systematic ways to follow, just like a professional, and by using these you will be able to maximize profit in any of your business venture.

PROPER CASH FLOW MANAGEMENT

Cash, when it comes to financial management of a growing business, is ultimately King. Cash is the lifeblood of a business-that oxygen that sustains combustion.

Cash flow is basically the movement of funds in and out of your business system. Business owners who lack basic accounting skills may end up facing more of cash flow problems. Successful business people already understand that accounting is the language of business.


At any given time: the exact amount of money that has been generated versus the cash that has flowed out in settling operational cost; tells the financial integrity of that business. If more cash has flowed out as against the incoming revenue, then it is lacking sound integrity. 

The only way to maximize profit is to try to minimize cost on all possible fronts. The result of minimizing cost results in the reduction of the amount of capital flowing out to cover expenses.

EFFECTIVE MARKETING CAMPAIGNS

Marketing is a process by which a business introduces a product/service into the market, promoting it to potential customers. You need to let others out there know that you are there, and willing to provide a service to them.

An effective marketing plan will likely boost the successful viability of your business. Without marketing, your business may offer the best product or service in town, but the majority of your potential customers out
there know nothing about you. For a business to succeed, the product or service it provides must be known to potential customers.

Related Post: 5 Reasons Why Your Business have Not Reached Its Break-even Point

It's a smart move to consult with a good marketing expert, and brainstorm on the best marketing options to follow. Thanks to technology: the long tail of communication opportunities have grown, consisting of  many new and different channels that can now be used to reach an audience.

STRATEGIC OPERATIONAL PLANNING

I was inspired to come up with this blog post after meeting a CEO of a startup
industrial cleaning company who failed to take any profit at the end of a particular cleaning project he executed.

Firstly, the cash flow statement at the end was greatly stretched beyond the initial cash flow statement forecast and budget estimation in the business plan document. 



Secondly, the team of workers put together as labour force never really used any operational manual in carrying out the cleaning task at hand. The team were never briefed or informed about work description,
and detailed scope of work required. There was little or no supervision of workers on site. The work was done out of order, and most end-task not professionally completed.

The end result was a monumental failure! Though fortunately the job was completed after additional two weeks, after burning all the remaining cash realized from the project.

An operational plan doesn't need to be rigid to be effective, but it must provide enough strategies and directions to keep the team on the right track to maximize profit at the end.

CREATIVE, INTELLIGENT, and FLEXIBLE BUSINESS LEADERSHIPA mentality of profit maximization is something successful business leaders have inside them. Profit maximization is the ability for a company to achieve maximum profit from sales of products or services, at low operating expenses.

Almost all producers are creative people. Consumers don't need to be creative to survive. Intelligent business leaders focus on how to improve and expand the business horizon. In order to generate more riches, flexible leaders become masters in recognizing people's needs and desires, and finding ways to satisfy these potential customers.

As a business leader, if you are flat, and have no energy, it flows to your staff, to your customers, and to your profit. 



MORE SALES, LARGE MARKET SHARE, LOYAL CUSTOMERS

Sales ultimately equals income. Interestingly, more sales would lead to more income.

Every business no doubt needs paying customers. The amount of money to be realized is directly proportional to the number of products/services sold.

In order to gain a large market share, you simply have to get your product out for thousands, if not even millions of people to see. Loyal customers will translate to repeat customers, and help boast sales.

It is the failure to find and build a significant path to customers that is among the top reasons most startups and existing businesses fail.

Profit maximization involves strategic and systematic approaches geared towards ensuring that a business makes profit at the end. It is important to do the right thing- the things that will ensure that cash flow movement can be controlled throughout the life of the business.

Accountants, book-keepers, bankers, marketers, managers, CEOs, and sales
people; must effectively play their professional roles for a business to be able
to maximize profit.

Other Related Posts:

7 Things the Knowledge of Financial Education Will Teach You

How to Write a Standard Business Plan with the Aid of a Lean Canvas

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